The 2011 collection was launched earlier this year so we’ve been receiving new merch every week in the store. We’re still waiting on some new great products to ship out, but pop by the store often to see what’s new and exciting.
Earlier this year we asked our designers which new products they predicted to be the hot sellers for 2011. Here are their picks:

So far, these are some of our top-selling items in the store. Some are so new they’re not even available yet. What about you– have you been to The Umbra Store lately? What are some of your favourite new items?
Check out this video of our designers talking about their top picks for the year:
In true Umbra Store spirit, we will be hosting our annual product launch. It’s happening a little late this year, but we’ve been waiting for all our new stock to arrive. Not only will you be able to have a peak at the new stuff but it’s also Customer Appreciation Night. Get on our event list if you want an official invite to this exclusive closed door event. Once you receive an invite, you must RSVP in order to secure your spot as spaces are limited. Details to be included in your invite. Hope to see you there!











